For several years now, Serbia has been one of the most attractive investment destinations, as evidenced by the fact that it had attracted a record amount of foreign direct investments. In 2024, Serbia recorded more than 5.2 billion euros as a highest amount so far. Even during the years of the pandemic, the fear caused by announcements at the global level regarding the reduction of investment activities bypassed Serbia.
Thanks to the demanding economic reforms implemented in the previous period, Serbia has positioned itself as one of the most important investment destinations in Central and Eastern Europe. Leading investors are from EU countries (Germany, Italy, France, Austria, Slovenia...), China, USA, Russian Federation, Japan and others.
In the EY European Attractiveness Survey 2023, taking into account the criterion of the average number of jobs created per project in 2022, Serbia is first on the list in Europe.
According to the Global FDI Annual Report 2022, Serbia ranked fifth on the list of countries according to the criteria of the Inward FDI Performance Index.
Perhaps the biggest argument is Serbia's newly acquired investment rating, according to the credit rating agency Standard & Poor's.
Source: National Bank of Serbia
Largest Foreign Investors in Serbia by No of Projects (%)
Source: RAS Database, February 2025
Largest Foreign Investors in Serbia by Value of Projects (%)
Source: RAS Database, February 2025
Most Atractive Investment Sectros by No of Projects (%)
Source: RAS Database, February 2025
* RAS database includes almost 400 foreign investment projects and tracks all investment types in the manufacturing and service sector, excluding portfolio investments. Data are based on the research that was done according to the country of origin of the investor company.
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