Serbia has established itself as one of the region’s leading investment destinations, supported by strong and sustained foreign direct investment (FDI) inflows over the past decade. Since 2007, the country has attracted more than €55 billion in inward FDI. In 2024, Serbia recorded a historic inflow of €5.2 billion, the highest level on record. Despite a more challenging global investment environment, FDI inflows remained significant in 2025, reaching €3.5 billion.
Strategically located at the crossroads of Central and Southeast Europe, Serbia offers investors access to regional and EU markets, a skilled and competitive workforce, modern infrastructure and an increasingly innovation-driven business environment. The country is attracting investment across a broad range of sectors, with a growing focus on higher-value activities, advanced technologies and export-oriented industries.
Serbia’s investment appeal is further supported by its improved macroeconomic stability. In October 2024, Standard & Poor’s upgraded Serbia’s long-term sovereign credit rating to BBB- with a stable outlook, giving the country investment-grade status for the first time.
Source: National Bank of Serbia
Largest Foreign Investors in Serbia by No of Projects (%)
Source: RAS Database, August 2026
Largest Foreign Investors in Serbia by Value of Projects (%)
Source: RAS Database, August 2026
Most Atractive Investment Sectros by No of Projects (%)
Source: RAS Database, August 2026
* RAS database includes almost 400 foreign investment projects and tracks all investment types in the manufacturing and service sector, excluding portfolio investments. Data are based on the research that was done according to the country of origin of the investor company.
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