Serbian companies are showcasing their products and export potential at two prestigious European trade fairs, PLMA in Amsterdam and the London Wine Fair 2026, where domestic food brands, wineries, and distilleries are promoting the quality of Serbian production to leading global buyers and distributors.

Serbia is strengthening its presence on the European market as 39 domestic companies present their products and export potential at two major international trade fairs, PLMA in Amsterdam and the London Wine Fair 2026 in London. This further confirms Serbia’s growing role as a reliable European supplier of high-quality food, beverages, and innovative food products.

Organized by the Development Agency of Serbia and the Serbian Chamber of Commerce, the national pavilions of Serbia brought together domestic producers in front of leading global buyers, retail chains, importers, and distributors, with the aim of boosting exports and positioning Serbian brands on international markets.

At PLMA in Amsterdam, under the slogan “Your name, our quality,” Serbian companies presented a wide range of products—from frozen fruit and vegetables, fruit spreads, and low-calorie jams, to confectionery products, waffles, chocolate, and modern food solutions designed for demanding European consumers.

Exhibiting at the Serbian national stand in Amsterdam were companies including: “Agropartner” Lučani, “Bahus,” “Cold Pressok” Belgrade, “Frucom Food” Arilje, “ES Komerc” Prijepolje, “Kristal So” Zemun, “M Pet” Belgrade, “Laki” Arilje, “Master Fruits” Belgrade, “Jaffa Crvenka” Crvenka, “ITN Group” Belgrade, “Agranela” Valjevo, “Budimka” Požega, “NN Tel” Novi Sad, “Minela” Batočina, “Candy Rush” Belgrade, “Moravka Pro” Leskovac, “Mitsides Point” Sremska Mitrovica, “Unijapak” Niš, “Mobikom Agrar” Belgrade, “Miker Produkt” Aleksandrovac, “Min Commerce” Belgrade, “PIP Novi Sad” Novi Sad, “Pantelić” Kraljevo, “Prest” Niš, “TM Culinary Solutions” Belgrade, “Yumis” Niš, and “Van Drunen Farms Europe” Banatsko Karađorđevo.

PLMA Amsterdam, one of the world’s leading private label trade fairs with a 45-year tradition, gathered more than 3,300 companies from over 80 countries and around 18,000 retailers and industry experts worldwide this year, further confirming the importance of Serbian companies’ participation in this market.

Photo: RAS

At the same time, at the London Wine Fair 2026, under the brand “Wines of Serbia,” nine Serbian wineries and two distilleries are presenting themselves, promoting the authenticity, quality, and diversity of Serbia’s wine and spirits scene, as well as Serbia as an increasingly recognized European wine destination.

Exhibitors in London include: “Stara Sokolova,” “Panjković Winery,” “Zarić Distillery,” “Aleksandrović Winery,” “Zvonko Bogdan Winery,” “Aleksić Winery,” “BT Winery,” “Petra Winery,” “Šapat Wine Atelier,” “Milićević Winery,” and “Frug.”

Photo: Serbian Chamber of Commerce

During the fairs, numerous B2B meetings are being organized with potential partners, importers, and professional buyers, while special attention is given to promoting the upcoming “Wine Vision by Open Balkan” fair, which will be held in Belgrade in October.

The participation of Serbian companies in Amsterdam and London once again confirms the growing competitiveness of the domestic economy and increasing interest of the European market in products from Serbia. From the food industry to wines and spirits, domestic brands continue to strengthen their export presence and build Serbia’s reputation as a reliable partner and a country of high-quality production.