Continental Group

General Information

Continental Group develops pioneering technologies and services for the sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 230,000 people in 59 countries and markets.


Business in Serbia

Continental’s division ContiTech AG is the world`s largest specialist for rubber and plastics technology in the non-tire rubber sector. The company develops and produces functional parts, components, and systems for the automotive and other important industries.

Serbia ContiTech Fluid started the production of hose and piping lines in Subotica in November 2012. Besides that, in 2018 the company launched a Research and Development center for vehicle interior and safety control systems in Novi Sad. This was an investment of 5 million euros just in the R&D center, but Continental as such also invested in the projects in Serbia around 28 million euros, and employed at least 750 people, so far.

Continental R&D in Novi Sad includes two business units that work on innovative products and solutions related to the future of the automotive industry. R&D Center has a huge contribution to the creation of global trends such as digitalization, autonomous and safe driving, and electromobility. In less than three years from the foundation and start of work in 2017, Continental Automotive Serbia has hired over 500 highly qualified engineers that develop electronic products for leading global passengers’ cars and commercial vehicles such as Mercedes, BMW, MAN, Volvo.

German company stated several factors that affected their decision to invest in Serbia, out of which the most important ones were good logistic accessibility and availability of qualified employees who are motivated and adaptive. But, also the proximity to Continental affiliated companies, and fast, reliable and economic project set-up. As a result, the projects were implemented in less than 10 months – the time period passed from the start of construction works until the start of the series production.

Sasa Cioringa, General Manager of Continental in Serbia emphasized the qualities of the workers in Serbia, as something that can lead to the great future of Continental in Serbia.

“People in Serbia are recognized as ambitious, persistent and hardworking. They stand out with a unique competitive spirit, and that is what makes their performances in the project great and their contribution to the projects outstanding. Every feedback we got regarding their working performances, from our partners in Germany, France, the US, and any other place, is qualified with nothing less than “Outstanding” or “Extraordinary”. I believe that Novi Sad has a potential to become the best Continental sight in the future. It is our goal to create real automotive industry revolution starting exactly from here, from Novi Sad”.

Sasa Cioringa

General Manager of Continental Automotive Serbia (September 2019)


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Continental Grupa