Serbia’s furniture market is a demanding, versatile market which generates many possibilities for furniture producers. All categories of furniture and furnishings are produced in the country, such as household kitchens, office, shop fixtures, hotels, restaurants, nurseries, and schools. A number of Serbian companies also manufacture interior cabinetry and custom made furniture. Furniture is sold on the domestic market in retail chains: Jisk, Ikea, Emmezeta, local manufacturers such as Matis, Forma Ideale, Simpo, in addition to furniture production, have also developed their own furniture design and distribution.
Although most of the production is carried out by medium companies, micro and small enterprises have an important part in the furniture industry when it comes to the product development of small quantities or the custom designed furniture.
These family-owned companies have been successfully exporting products to the EU market for years and are often aligned with construction companies to provide furniture and furnishings for buildings throughout Serbia, Russia, Middle East and other markets.
Furniture is generally produced from particle board. Particle board is the wood product with the highest demand in Serbia. Although Austrian company Kronospan invested in Serbia the request for particle boards is still very high.
The demand for high-quality solid wood furniture is ever present locally, as well as on foreign markets. Only 30% of all furniture in Serbia is produced from solid wood and a great potential for investment lies in this relatively unexplored sector, particularly considering the segment’s demand growth internationally.