Development Agency of Serbia (RAS) and Chamber of Commerce and Industry of Serbia (PKS), in cooperation with the Swiss Export Promotion Program (SIPPO), have supported the presentation of Serbian companies in the textile industry at the specialized Pure London - Pure Origin fair, which had been held from  9 ^th until 11^th February 2020 in London, UK.

PURE LONDON - PURE ORIGIN (www.purelondon.com), is the UK's leading fashion fair, held twice a year, in February and July, with over 17.000 visitors from over 1.300 women's, men's and children's collections and over 160 suppliers of clothing and fabrics. It is a fashion festival, a place where the UK meets the rest of the world. This trade show provides insight into the latest fashion trends, using innovative materials, and brings together some of the most creative minds and inspirational collections in the textile industry.

The following companies participated in this prestigious specialized fair "PURE LONDON - PURE ORIGIN": AMIBO PLUS, Arilje with its brand 1,618, BOGUTOVO, Arilje with its brand "BOA", JASIMPEX, Subotica with its brand "SIMPLY J", Milos Bespoke from Belgrade with his brand MILO TAILORS, RUB, Belgrade with its brand PAR and MIKKE.

Continuous exposure of Serbian companies at this fair enabled the companies to break into the English market, and from there to many other markets, primarily European ones.

During this fair, the companies made close to 200 contacts in total. The brand "BOA" already has two signed contracts and exports to the UK market thanks to last year's appearance at this fair, and this year the brand "BOA" and the brand "SIMPLY J" also had a noticeable appearance, with announced visits of customers from the UK to their companies/products.