The Development Agency of Serbia (RAS) and the Expo Serbia Team are organizing the third investment conference on January 31, 2022 at 1 pm at the Serbian Pavilion at the World Exhibition Expo 2020 Dubai. This conference will be dedicated to investments in spas and special climate areas in Serbia, i.e., in accommodation and hotel capacities for the purpose of completing the tourist offer of Serbia.

Expo 2020 Serbia - SERBIAN PAVILLION

Serbia’s Investment Conference, "Spa & Wellness Real Estate" takes place during the Expo theme week "Health and Wellness" and it will present to the world a special segment of Serbia's tourist offer such as spas and special climate areas of the country and numerous opportunities for further investment in building new and adapting existing accommodation capacities.

In addition to RAS experts, the participants of the conference will be representatives of the city of Čačak and the Tourist organization of this city, who will present to potential investors the possibility of investing in three spas on the territory of Čačak and Ovčar-Kablar gorge. Also, some renowned companies that have already realized investment projects in the segment of spa tourism will present their successful business story.

Director of RAS’s Sector for International Cooperation, Nikola Janković, points out that the investment conference at EXPO is a great opportunity to promote investments in front of the international public and attract new investments in spa areas in order to create capacities to attract even more tourists from around the world.

"The fact that spas and climatic health resorts are among the most visited tourist locations in the country speaks of the tourist potential of such areas of Serbia. In the first ten months of 2021, about 2.4 million overnight stays were recorded in spas and special climate resorts in Serbia and, given the fact that 90% of the visitors were domestic tourists, there is great potential for further development and encouraging the popularity of these locations among foreign guests." Janković points out.

He adds that the audience will include representatives of world-famous premium hotel chains, globally important names in the spa & wellness business and other potential investors, and investors are expected to be very interested in spas and health centers in Serbia.

Serbia is a country with 28 spa places and 19 special climate areas and a tradition of running spas, baths and natural healing centers dating back to the period of the Roman Empire. Spas in Serbia are rich in sodium, sulfur, calcium, potassium and magnesium, and the temperature of thermo-mineral water reaches 110^o Celsius in some places.