On Sunday, January 31 2016, Italian company Geox officially opened its factory in Vranje. The total investment is €15.8 million, while it is planned to employ 1,250 workers.

Geox factory covers 100,000 square meters, of which more than 20% per cent is covered. As it is planned Vranje-based factory will produce 1,250,000 pairs of high quality women fashion footwear. According to Mr. Polegato, Director of Geox, the factory in Vranje will produce high-tech footwear designed for countries that are in cold areas. As noted, Geox will bring a new technology and business culture that is known throughout the world.

The company Geox is present in more than 100 countries worldwide, while more than 70% of its sales are generated outside Italy.

The opening ceremony was attended by Prime Minister of Serbia, Mr. Aleksandar Vucic, Italian Ambassador to Serbia, Mr. Giuseppe Manzo, Director of Geox, Mr. Mario Moretti Polegato, Minister of Economy, Mr. Sertic, Mayor of Vranje, Mr. Antic, and other officials.