After opening a plant in Subotica, in less than 10 months of construction works, in 2018 Continental has launched a research and development center in the city of Novi Sad that has employed an impressive number of 600 engineers, mostly high-tech, software and system engineers.

This was an investment of 5 million euros just in the R&D center, but Continental as such also invested in the projects in Serbia around 28 million euros, and employed at least 750 people, so far.

Sasa Cioringa, General Manager of Continental in Serbia emphasized qualities of the workers in Serbia, as something that can lead to the great future of the Continental in Serbia.

“People in Serbia are recognized as ambitious, persistent and hardworking. They stand out with a unique competitive spirit, and that is what makes their performances in the project great and their contribution to the projects outstanding. Every feedback we got regarding their working performances, from our partners in Germany, France, the US, and any other place, is qualified with nothing less than “Outstanding” or “Extraordinary”.

I believe that Novi Sad has a potential to become the best Continental sight in the future. It is our goal to create real automotive industry revolution starting exactly from here, from Novi Sad.”

Sasa Cioringa

General Manager of Continental Automotive Serbia (September, 2019)